What are the Leading iGaming Trends for 2024?

Players Flock to Deeper Purpose and Collective Gaming Experience

In a fast-paced digital era, the iGaming landscape is undergoing a transformative shift, and SOFTSWISS, the international tech powerhouse, has delved deep into the trends shaping the industry in 2024. As players seek a deeper sense of purpose and community in their gaming experiences, the company’s comprehensive report provides invaluable insights for businesses aiming to stay ahead in the coming year.

SOFTSWISS, with its 1,700-strong expert team spread across Malta, Poland, Georgia, Belarus, and Bulgaria, has compiled a detailed report covering a spectrum of existing and emerging iGaming trends. This free download serves as a strategic guide for iGaming businesses aiming to navigate the evolving landscape.

Here’s a sneak peek into three standout trends from the report:

Local Regulation:

The iGaming scene is evolving with a mosaic of local regulations, reflecting nations’ efforts to tailor frameworks to their goals. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, notes the pivotal shift in Brazil entering the regulated iGaming sector in 2023. This move echoes a global trend towards more structured and trustworthy markets, with Latin America, North America, and Europe leading the charge in promising prospects for 2024.

Player Welfare:

Responsible gambling takes center stage, influencing player engagement and marketing strategies. The industry’s dedication to player safety and well-being reflects its commitment to ethical standards. Regulatory requirements, media attention, legal consequences, and ethical responsibility drive the focus on player welfare.

Gamification and Collective Gaming Experience:

SOFTSWISS experts foresee gamification as a pivotal focus, blurring the lines between gaming and gambling. The industry is on the brink of a significant transformation, with social elements taking center stage. Tournaments, challenges, and team competitions create a collective gaming experience, appealing to players seeking camaraderie in the online domain.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, emphasizes the company’s role as an industry trendsetter, stating, “This report is our significant intellectual contribution to the development of our sphere, especially during the pivotal period when companies are enhancing their business strategies for more impressive results in the upcoming year.”

In a world where innovation is key, SOFTSWISS stands at the forefront, providing certified software solutions and shaping the future of iGaming.


SOFTSWISS is an international iGaming company with a team of 1,700 experts spread across Malta, Poland, Georgia, Belarus, and Bulgaria. Holding multiple gaming licenses, the company offers a one-stop-shop iGaming software solution, including the Online Casino Platform, Game Aggregator, Affilka affiliate platform, Sportsbook Platform, and Jackpot Aggregator. Notably, in 2013, SOFTSWISS introduced the world’s first Bitcoin-optimized online casino solution.

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